A clear positioning strategy and strategic dislocation remodeling - Wen Zhen China Unicom CDMA.docVIP

 PAGE \* MERGEFORMAT 15 A clear positioning strategy and strategic dislocation remodeling - Wen Zhen China Unicom CDMA April 8, is China Unicom’s CDMA network to end its trial operation, became fully Telephone Number period. However, according to China Unicom’s responsible person said that from January 8 to begin trial runs to April 8 Full Telephone Number of a three-month period of time, its only the CDMA users reached 80 million (including the original Great Wall Network switch network users will have 440,000 new customers only a few to 36 million households). According to China Unicom, dealers estimated that this figure are exaggerated suspect. No matter how accurate the above data, the actual operating results are far from established goals and Unicom. The new space, according to China Unicom (the parent company of China Unicom, a subsidiary dedicated to the construction of China Unicom’s CDMA network), chairman and general manager Wang Yingpei disclosed that last year completed a project capacity of 15.81 million, plus two months of this year project expansion, the end of 2002 its capacity can reach nearly 30 million. Today, the China Unicom CDMA Telephone Number for nearly two full months, the market reaction is still not able to achieve the desired purpose. The May 17, 2002, China Mobile’s GPRS network will also wind through the World Telecommunication Day, the beginning of full commercial operations. Is not difficult to imagine, CDMA market prospects will be even more unpredictable risk. Recalling the approval from the China Unicom CDMA, network construction, trial operation, to the full Telephone Number of the ups and downs, I deeply feel, in fact, CDMA is nothing wrong with the project itself, it would be wrong in a series of promotion strategy of China Unicom on, are so-called ‘position clear, strategic dislocation’. It can be said that he personally ruined by China Unicom, a good project, but also ruined a favorable opportunity - an opportunity