A Comparative Study of Chinese and foreign enterprises Marketing.docVIP

 PAGE \* MERGEFORMAT 2 A Comparative Study of Chinese and foreign enterprises Marketing   Abstract: In Western developed countries have achieved the advancement, market-oriented, market greatly enriched and high-quality goods into marketing operation provided adequate material basis and premise. China’s enterprise marketing management, operational level and application level compared with developed countries in the economic environment, cultural environment, social environment, marketing and other aspects of the concept there is a big gap. Marketing Strategy of China’s enterprises and means to relatively backward industry of the West to some of the marketing strategy has not been able to learn and absorb.   Keywords: Marketing environment; marketing concept; marketing strategy; Comparison     With the world economic integration and China’s accession to the WTO, Chinese enterprises have been active and passive into the highly competitive international markets. Its competitors is not only domestic companies but also the more advanced enterprises from developed countries, these developed countries, marketing concepts, marketing methods, marketing strategies and more mature, and the constant innovation, the entire world market marketing trends. Therefore, to conduct a comparative study between Chinese and foreign marketing is very necessary. This paper from the Chinese and foreign enterprises marketing environment, marketing concepts, marketing strategy a comparative study of several aspects.   3, Comparison of Chinese and foreign marketing strategy