A counter-trend of the bosss difficulties - Why a nice so hard-.docVIP

 PAGE \* MERGEFORMAT 6 A counter-trend of the boss’s difficulties - Why a ‘nice’ so hard? More than 10 years ago, I have just joined this industry, because of their love for this cause, but also willing to let someone say, OK, more reluctant to let people say bad, not considering the so-called costs are, as one would like to make a good product. When the market started on his own little solar water heater, there is also less than 1,000 yuan of products, there is no standard there is no standard, does not matter product and service quality, stability and longevity, not to mention. I am determined to change this state of the product structure and the use of materials, manufacturing standards to conduct a thorough renovation, will replace the majority of hand-made molds of mechanization, to defective materials, processes for large-scale transformation. While the increased costs more than doubled, but it is right or wrong product. At that time such a fundamental change in order to convey to the consumer, I personally designed print ads: Who says solar unrefined? Huang Ming Solar Energy dare to match the same stage with brand-name appliances! While the higher prices more than doubled, sales actually increased by several times. I recruited a group of newly graduated college students (elite no one is willing to come) When the salesman. They did not understand what my teacher said they do, the results were unprecedented success. After a few years later, to the years between 2000-2003, these students become known as ‘Four kings’ Class of solar energy marketing experts, when conflict began. When they see the market and distributors of our other products cheaper than when they began to doubt, and again and again asked the company why we can not cheap, that would sell more. Company to convene a meeting, I told them: you must first ensure that ‘nice’ to long-term ‘will sell’, rather than the reverse. ‘Nice’ is to be a price to pay, such as a good material, good technology