A diagnosis of industrial.docVIP

 PAGE \* MERGEFORMAT 18 A diagnosis of industrial Fujian A is an industrial plant in 1952, the integration of science, industry and enterprise, its leading products - cod liver oil and vitamin preparations share of 45% of the market share, has to consolidate the huge medical marketing network. And companies continue to enroll through the annual college students to enter the relevant professional marketing department, has gradually created a high-quality, there are strong combat effectiveness of the marketing team. Since the 90s, the company annual sales of more than 3 million, million-dollar annual profit, market share rapidly rise in the cod liver oil products primarily in the sales volume has reached the limit, again to a higher level of enterprise development must be to find new economic growth points, development of new products that the company’s agenda. In the late nineties, the consumption structure from the thirst-quenching drinks primary function began to transform health functions, health-based drinks market, the rapid growth of consumer demand. Company decision-makers hope to seize this opportunity to introduce consumers to enjoy the health-based drinks. Scheduled launch of the company X is a health drink rich in vitamin C and taurine and a variety of vitamin health drink apple flavor, with physical nourishment, eliminating the effect of fatigue, its flavor sweet and sour fruity, frozen even more refreshing. X originated in Japan in the Japanese market a high degree of consumer recognition of its sales in Japan account for about 20% of nourishing beverage market, could be considered a significant selling products. Companies to Japanese companies to introduce advanced technology and co-production, first invested 10 million yuan, after six months, investment and trial production, smooth production of the first batch of finished product. It can be said, A companies to introduce and promote the X-drinks, at least in the product features, technical sup