A high degree of segmentation precision marketing - Liquor regional branding strategy to survive.docVIP

 PAGE \* MERGEFORMAT 10 A high degree of segmentation precision marketing - Liquor regional branding strategy to survive First, liquor regional brands: pain HAPPY At present, China has more than 37,000 liquor business, more than 30,000 wine brands, including regional brands account for an absolute advantage in the highly competitive liquor industry, environment, suffering;, it is also a strong regional market share a brand of happiness. Chinese wine production has experienced a typical peak, the sharp decline starting in 1998. Although China’s wine contains a rich history and culture, in people’s daily consumption has not irreplaceable, but from the current situation, liquor demand from the whole, the Di Dangjiu dwindled situation, presented in a clear increase in high-end liquor trends, the superior products again in the ‘Mao five swords’ and other leading companies to focus, even though the regional wine brand in the regional market is still some advantages, the enterprise’s core competitiveness is continually improving, but the high-end liquor market share is not all the time has been eroded by leading companies, sluggish demand for the development of a regional brand medium and low liquor bottlenecks, heavy taxes and high marketing expenses caused by the profits of regional brands have been wandering about in the trough. Second, liquor regional brands: go? 1, liquor fundamental reason for the survival of regional brands From 2004 China Liquor hundred enterprises statistics can see that although the financial figures of a regional brand with national brands there is a big gap, but the hundred in the regional brands account for the majority. Because the regional brand is the accumulation of regional history and culture, regional brand and the experience of regional culture over time, has been seamless, regional history and culture has not fungible. 2, market segments, accurate marketing success of many brands From Swellfun, National Pits 1573 by market