A loser in the eyes of the beer industry profit model.docVIP

 PAGE \* MERGEFORMAT 8 A loser in the eyes of the beer industry profit model “Xiao Feng, the beer market segment has been very thorough, and it has a very high degree of industry concentration, the entrants had little chance of survival. Suggest that you withdraw as soon as possible, and do other products.” Actual receipt of marketing experts Mr. Hu Mingjie e-mail that moment, I know I let it go. have to admit: The business failed, I became a loser. Recall the original start of this year in February, ambitious, determined to catch up within three years, Guangdong, South China Sea, Jun (Foshan, the largest beer distributors, as the boss of Foshan. The idea is really too naive, too impulsive, and only the result of fermentation failure. The success story of the tragic thought of as a loser, no experience, lessons learned or a lot, where his own observations on the beer industry, what rhetorical exercise, to when a piece of a jigsaw, sit idle. We often hear the angel capital, said profit model, their recall: In fact, when the beer industry in the business of Qingdao, Snow, Yanjing, Budweiser, Heineken, Tiger and other manufacturers may or may not also exist several profit models. profit model, and said plainly, is what method or way to make money. small groceries by selling price and the difference between the purchase price to make money, Hunan Restaurant by the chef’s skills to attract customers to spend money, home appliance chain by the nominal fee and rebate money, etc. the beer industry is no exception, and some by shopping, defeat the enemy, some by mergers, elimination of competitors, some by special channel, and some rely on niche products. Background Guangdong market in 2008 sales of 3.2 million tons of beer, the remaining capacity of up to 200 tons. Guangdong, as the domestic beer market, “profit blessed” to attract domestic and foreign beer companies get together and build factories, including the Tsingtao Brewery, China Resources, Yanjing a