About Merlin Spring Liquor Brand Strategy Reflections on the Transformation.docVIP

 PAGE \* MERGEFORMAT 6 About Merlin Spring Liquor Brand Strategy Reflections on the Transformation Many Chinese brand consulting firm to do consulting, large companies often prefer to do so, disdain for small and medium enterprises, because large companies and resources, brand building than the small and medium companies are more likely to be successful, consulting firms are also more likely to show results. At the same time, large companies, after the success of brand building, but also can become an influential consulting firm success stories, in order to establish a reputation consulting firm. But we do not see it that way, China more as a small and medium enterprises to meet their brand-building needs, to small and medium enterprises have also made big brands, it is really capable. If the big corporations to do the brand is ‘icing on the cake’, then to the small and medium enterprises to do the brand is ‘a revolutionary breakthrough’, Taizhou, Jiangsu Meilan Chun wine is what we do big business at the same time, the brand took over a small business case, right majority of SMEs in China is more instructive. 1, Merlin the spring of wine and wine-Soviet development of the overall environmental analysis ‘Consumption Daily’ reported that 80 to 90 of the last century the early Soviet sit tight wine country liquor market ‘number two’. But by the mid-90s of the last century, due to quick success and blindly follow the trend, Su Yi Gai loss of overall style of wine. In 1998, the Jiangsu provincial government has issued a ‘stimulus-Soviet wine’ call, but because of the lack of personalized products, coupled with outdated ideas, Su wine ‘instead of Xing-Zhen’, to 2001 has dropped to the bottom, and since then, the Soviet Union liquor into the ‘thorough reflection on difficult adjustment’ stage. In 2003, the Soviet Union and the economic benefits of wine production and operation have been greatly recovered. After a few years, the Soviet Union wine backbone enterpris