Academic Marketing- You must be the source of flowing water to.docVIP

 PAGE \* MERGEFORMAT 6 Academic Marketing: You must be the source of flowing water to With the domestic pharmaceutical marketing environment of the mutation, the voice of pharmaceutical industry marketing, the increasing academic, for those who are not academic marketing power business, how a borrowed boat-line marketing of the matter? Thus it was proposed solution - the academic outsourcing. Academic Outsourcing nothing wrong, but many experts remain only in the ‘how to promote a’ level is a bit biased. In fact, the academic market as a whole consists of two levels, the promotion of what the second is how to promote. Most foreign companies have independently developed a patent medicine, clinical data are in their own hands. For the limited financial resources and strength of both small and medium enterprises, even though another patent medicine, it is not rich in clinical data. Therefore, these enterprises in terms of, ‘to promote what is’ more often than not ‘how to promote’ more crucial. In comparison, the ‘promotion of what is’ is this, ‘the promotion’ is the end, not vice versa. Management terms, ‘do first, the re-do a good job’, meaning that, find someone to do things right direction, wrong direction when you started, and after the efficiency of doing things no matter how high, and all are in vain, and even ‘nothing in common ‘, came back with nothing. Academic Marketing’s ‘Fountainhead’ Asked the ancient home of China University of Zhu Xi’s poem goes, ‘asking what drains so clear expectations, only the source of flowing water to’, then what is the source of flowing water of academic marketing? In my opinion, serves as a source of academic marketing mainly include two aspects, one drug itself calls for a unique selling points, that is a selling point should be differentiated, and second, support the selling point of the clinical support systems and a rich theoretical system. In the selling context, new products, selling enterprise product must be uniqu