Academic Promotion- Misunderstanding of the local pharmaceutical companies and breakthrough.docVIP

 PAGE \* MERGEFORMAT 13 Academic Promotion: Misunderstanding of the local pharmaceutical companies and breakthrough When the relationship marketing policy of encirclement encounter becomes difficult when the domestic pharmaceutical companies have turned to specialized academic marketing model, but it used to be buried mines, side gun turret and bayonets to fight the guerrillas, county and regional brigade teams were also immersed in the complex man heroism in combat, is not accustomed to large formation coordinated operations and meticulous management of the war, making most of the professional marketing companies try to take a sample, lost efficiency. Domestic enterprises want to do a good job of academic specialization in marketing, must be out of the five errors, do a good job 4 upgrade. 5 errors are: 1, academic promotion will not stimulate sales; 2, specialized academic marketing than engage in direct relationship to the fast; 3, engage in the academic is to open academic meetings; 4, generic drugs can not engage in the academic; 5, unable to engage in academic medicine; 4 upgrades are: 1, ideas upgrade; 2, content upgrade; 3, the form of escalation; 4, quality upgrading; The first one out of Misunderstanding: academic promotion will not stimulate sales of This is the most common medical representatives say a word, but also a lot of sales director of the entrenched views. So why foreign companies have been doing specialized academic marketing it? Is to give doctors a powerful prescription reason is to let a doctor from the inner depths of approved products and product differentiation advantages of recognized, approved products to bring the interests of patients. When the representatives of the various companies engaged in relations, the criteria for selecting a doctor’s prescription is the difference between the product itself; a large hospital doctors experienced 5-11 years (bachelor - Doctor) professional learning, prescription drugs when