Accurate to win the market - Master Jin Shuang Ramen precision listing marketing.docVIP

 PAGE \* MERGEFORMAT 11 Accurate to win the market - Master Jin Shuang Ramen precision listing marketing In the controversial fare increases and instant-noodle industry as a whole when the storm has not subsided in early 2008, a Master’s in the low-priced fresh Shuang ramen noodle brand quietly cut into the national market, a few months time, Jin Shuang noodles are growing rapidly, to achieve the national average monthly sales of 4 million boxes of success. Closer look cool Ramen Master Brand Listing Promotion Duijin operation, invariably reflects the strategy of careful precision and accurate implementation in place. Accurate listing of strategies Said Master Jin Shuang ramen listing, the impact would have to say that prices of instant noodles wide storm. The end of 2007, to Master Kong instant noodles, led by large number of domestic enterprises to enhance their product prices to Master treasures bag surface, for example, the retail price from the original 1.5 per head upwards to 1.8 yuan a pack, or 20%. Although the company out of raw material prices and increased costs of operations, and so these factors into consideration while raising prices, but consumers did not seem to buy it. Especially for instant noodles such as commodities, the price sensitivity of consumers is far much higher than those of other food products. The overall consumer market with the company’s products did not increase in the price synchronization shift. Throughout price adjustment after the bags of instant noodles noodle market, if the price as the division can be seen mainly in two price points: first, 1.8-2.0 yuan price of above, Master treasures, Pa ramen noodles, united 100, Jinmailang bomb noodle brands are concentrated in this one interval; another one is 1.0-1.2 yuan price of above, Konno noodles, big white elephant bone surface, white elephant cow, Fukuma many good bars Road to Unity, the brand is even more numerous. 1.3-1.7 yuan in the price segment, the market has few b