Acorn International TV short-circuit.docVIP

 PAGE \* MERGEFORMAT 6 Acorn International TV short-circuit Perhaps consumers are aware of ‘back back good’, but not necessarily all know that ‘Acorn International’. Acorn International, a typical television shopping business enterprises and multi-media platform created to promote, primarily engaged in retail, advertising publishing business planning. In China’s rapidly growing personal consumer market, Acorn International, through vertical vertical integration, and create a new multi-platform business model, cast a ‘OZing’, ‘back back good’, ‘oxygen is enacted,’, ‘Purple Ring ‘,’ An anti-chi ‘,’ net e shoot ‘,’ as the music Qi ‘and many other brands, the market performance is of concern. However, according to the media, from the ‘Net E Aiptek shot’ to ‘as the music Singularly Perturbed hand-Star’, from ‘Poly Po’ to ‘stealth phone’, aimed at Acorn International, a variety of complaints, alone, After the intolerable will be taken in the Acorn International to court in several cases already. In 2005,2006 issued by the SAIC analysis of consumer complaints, TV direct sales are the ‘hardest hit’, the television direct complaints about the up to 2,000 pieces. ‘TV shopping has almost become a large-scale consumer dissatisfaction caused by a serious social problem’. ‘Acorn International’s products are almost always huge profits products, and’ high quality and low price ‘. In the product selection, in addition to the traditional health care products, breast enhancement, weight loss, sports equipment, the Acorn International has also launched a digital camera, digital cameras, car navigation systems and other digital products. ‘An industry told reporters. Direct TV the problems, reflecting China’s TV direct sales management, the ‘weak’. Experts said that China is currently no specific laws and regulations of TV direct sales, introduced the ‘direct selling regulations’ can only be a part of TV shopping regulatory issues; another of China’s TV shopping industry associa