According to the dream into reality - Channel Management.docVIP

 PAGE \* MERGEFORMAT 13 According to the dream into reality - Channel Management End of the weekend will be an open and colleagues for dinner, when the clerk asked what beverage to drink when casually said one ad to do nowadays is a fire herbal tea brand s, available to answer is ‘no’, so, I began thinking about how to to improve the effectiveness of brand communication. Living in today’s market environment, the face of the buyer dominance has been nothing wrong with the marketing stage, the companies have generally will meet the demand as the core of marketing activities. From product development, production, promotion and selling ... ... and consumers are in direct contact with the corresponding activities as a primary job content. So they gradually, and it seems that there have been some casual chain ‘vacuum’, so more and more enterprises begin to look at themselves, but unfortunately most of the problems in business or not be able to look from and customers’ intimate contact ‘liberate the narrow thinking, objective, calm and comprehensive diagnosis of their’ disease ‘. As a marketing person, or will limit the scope of marketing activities in the out of this narrow thinking, reveal a critical link in a vacuum - the brand communication and synchronization of channel management. I remember after a campaign intolerable thirst, rushed to a convenience store freezer former wanted to take a bottle of frozen fruit juice beverages, can be found in this freezer has become a new year tea’s ‘exclusive show field’ and it will not only thirsty drink of choice. I believe there are a lot of customers also like me, do not ‘cold’ tired of this tea drinks and even some business done in a variety of media advertising, but the face of such a powerful channel for publicity, I am afraid that too many customers had to ‘often in the river while walking, and occasionally to wet shoes’ Bar. A number of ‘occasional’ Is not the accumulation of the year sales of the enterprise goal