Action killing the 50 billion drug market in rural amp;amp; P!.docVIP

 PAGE \* MERGEFORMAT 14 Action killing the 50 billion drug market in rural amp;amp; P! Generic drugs market is the pharmaceutical market in rural areas do not last a depth development of virgin land. Generic drugs in rural areas is a critical first step of marketing investment. Market Generic drugs market development background The pharmaceutical industry is the world’s fastest growing economy, a sunrise industries. 70 years from the 20th century, the global pharmaceutical industry, the lowest annual growth rate of output of more than 7%. China since the reform and opening up, China’s pharmaceutical industry output value of average annual growth rate of 17% or so. According to the South by Lin Suozhang the latest available research data show that last year industrial output growth in Chinese medicine about 22%. This growth rate is very alarming to know the global economy in 2003 grew by only 3.2%. In recent years, a large number of pharmaceutical industry have reached the outside of the capital, in this fast-growing wish to grab a slice of the industry. In the pharmaceutical industry, the products of domestic enterprises to compete in generic drugs the focus of the market. The reason is very simple, generic drugs market, lower barriers to entry, such drugs over the patent protection period, so businesses as long as production technology and production capacity will be able to produce. According to statistics, the U.S. market share of generic drugs accounted for 52%, European markets accounted for 60%, while the Chinese market, according to the Yangtze River Pharmaceutical Wang overall judgments, general medicine accounted for more than 90% of the pharmaceutical market share. At the same time, he also observed that in 2002 -2005 years, three years, the world dozens of patent protection for drug patents expire, and their combined sales of more than 100 billion U.S. dollars. In the upcoming expiration of the patent medicine includes a variety of world-class