Activation of the brand management of contacts.docVIP

 PAGE \* MERGEFORMAT 32 Activation of the brand management of contacts According to an Entertainment reported that China Taiwan singer Wang Lee secretly filming MTV often look in the mirror, entertainment reporters have said that her narcissism, of course, with a certain amount of entertainment components, but one thing is certain is that any contact Li Wang at the audience and the scene when the fans hope that their good appearance and condition, presenting her own unique and fresh air of charming smile. The same token, a brand in the minds of consumers want to be able to form their own unique brand image and association, showing a distinctive brand personality and form a solid consumer memory, one of the most important aspect is how consumers interact with a brand When present a unified brand will allow the identification, and to the extent possible spread of activation. Why should the activation of contact with the brand management? Modern enterprise competition has undergone three phases: First phase of productivity focus. Competition depends on what kind of products can provide is the ‘others do not have’ competition is the ‘inventors’ shine of the times; second phase of marketing power center of gravity. Technological advancements, the patent system is implemented, monopoly was broken, ‘you can produce I can,’ Success or failure in the sell out who is the master of the era of marketing; third phase of an image center of gravity. The further development of science and technology, many products that meet contemporary technology, with quality-oriented. ‘I am your new new, you are excellent and I excellent’. Such as: Senda shoes, the same production line, the same standard, the strong brand sales first, unknown brand and shrink weak, the key is different from the image. Image is invisible awards, soft competition. Who has a strong image of the force, who will win in the competition. The core task of brand communication for the customer to create a pleasa