Ad In Game- How can we cross-sector alliances fly higher-.docVIP

 PAGE \* MERGEFORMAT 12 Ad In Game: How can we cross-sector alliances fly higher? In 2003, I had insight into the electronic games, marketing and brand communications in the enterprise’s significant role and to put forward the concept of online games as a medium, ‘sales and management’, ‘China Business News’ and other financial media, respectively,’ the game of your brand ? ‘Right Ad In Game this stealth marketing conducted in-depth analysis, and a virtual free hand when Shanda’s most popular online game -’ Legend of Mir ‘, an example is the combination of style. Two years later, in the international giants Coca-Cola with ‘World of Warcraft’ global cooperation in money and success, the domestic brands have quickly followed up in an attempt to traditional industries combined with the depth of the online gaming industry for their own marketing and communication have brought about improved rapidly. Wahaha and ‘QQ Fantasy’, special-step with the ‘Dungeons amp;amp; Dragons’, green-sheng with ‘Tang Feng Yun’ quickly formed a strategic alliance partnership in 2006, Coca-Cola continued to cross-sector alliances and networks carried out in the end game, and ‘Street Basketball’ a strategic partnership. Homogenization in the product, channel homogenization, terminal homogenization to promote homogenization, marketing homogenization of today, online games and entertainment marketing, marketing a large number of traditional industries, differentiated marketing, life-saving straw, online games to become traditional trades The latest discovered a gold mine, more traditional industries with network game operators try to form a strategic alliance partners. Since 2005, online game operators from the collective marketing actions in traditional industries discovered the profitability of the new ‘Blue Ocean’. So, whether the traditional industries of the brand logo and online games will be able to put together a virtual screen to enhance sales force? The answer is no, the writer