Address the crisis in order to create vitality.docVIP

 PAGE \* MERGEFORMAT 5 Address the crisis in order to create vitality That crisis management, people can easily think of Kentucky Fried Chicken -- March 15, 2005, New Orleans, New Orleans roast chicken wings and roasted Fort sauce was found to contain Sudan I; March 16, Yum Group held a press conference: a public apology to the public stating that all domestic KFC restaurants New Orleans has stopped selling New Orleans roast chicken wings and grilled fort that two kinds of products; March 17, Yum CEO Description: Kentucky Fried Chicken has all domestic restaurants and distribution centers for recycling seasoning issue, in accordance with standard procedures to be destroyed; March 23, Yum said: Sudan incident lessons learned, decided to adopt three measures for improvement ... ... throughout the crisis management of the rapid and orderly. The handling of crises need to follow the ‘quick, candid, consistent, improving the’ four principles. ‘Quickly’ is for an easing of the first part of the public mood. After the outbreak of crisis, the public in panic, complaints and expectations, if an enterprise not responding quickly enough so that the public consider that the business will be followed by the formation of a lack of sincerity and outrage. Therefore, the first time to stand up to placate and divert the public mood, can strive for a satisfactory solution to the crisis in the initiative. ‘Honest’ is a program to deal with crisis incident thoughts. Any attempt to cover up the truth, in order to extricate themselves from their attitudes and behavior, will provoke even greater outrage. Dealing with the public light ‘degenerate bright Depot milk processing re-sale’ reaction to the events once again proved this point. ‘Consensus’ is a program of action to deal with crisis events. To ensure the consistency of the public rhetoric is to reduce speculation, and remove any doubt the basic guarantee. After the outbreak of crisis, the public’s psychology is very fragile a