Advertise nothing to do with art.docVIP

 PAGE \* MERGEFORMAT 4 Advertise nothing to do with art Advertising pioneer David Ogilvy has long said that advertising for the sale, not engage in the arts. A sales force of advertising, as a stimulant, can earn a lot of hours customer’s sales. At present many of the advertising aimed at winning the prize was the opposite, it is the sorrow of the advertising industry, they prefer to drain their hard thinking to do those who think that a great idea, the United States could not have been the US’s image, full of poetic text, but does not assume any responsibility for customer sales. Some award-winning works, or even professionals, pondering for a long time and do not know what the ad in the end to say, what to say. Most award-winning advertising concepts to meet the judges, aesthetic taste, superior logic and good at moving the story behind the excavation works of the imagination of habit, and flaunt what is known as the creators of the vanity, ignoring the needs of consumers and customers live or die? China has 1.3 billion people, of which nearly 50% of the farmers, universal education, but junior high school. In other words, consumers enjoy the ability is limited, and ads to attract consumers to pay attention in a big fuss to take the show, and in fact wasted emotion, consumers do not have art for advertising will pay for. In fact, consumers look at the purpose of advertising is to gather useful information in order to purchase necessary, if consumers demand it, do not you say, they will find advertisements all over the world. Therefore, advertising should not be forest for the trees, simplification of complex, a lot of gorgeous looks, will only shut out of consumers. In addition, Chinese enterprises are still in the growth stage, can not stand too much wind and rain, so each one ad works must be for the customer’s brand value of sales increases. Numerous facts have proven that almost all the talk about the arts do not speak sell advertising, have become the