Advertisement weak public relations victory.docVIP

 PAGE \* MERGEFORMAT 6 Advertisement weak public relations victory Modern marketing theory, advertising is an investment company; it is investment, enterprises want a high return on investment. From the entire industry, China’s advertising investment in the twentieth century, the late nineties to the beginning of the twenty-first century, there had been profitable, high rates of return ‘growth stage’; As more and more enterprises to participate to this kinds of investment, return on investments in the sectors sharp decline in China’s advertising market is gradually entering into the ‘investment in a weak phase’, a large number of enterprises in the advertising after not getting ‘sales pull’ of the rich returns. The weakness in advertising investment comes mainly from the following aspects: 1, the information explosion produced a strong advertising-based interference, lower return advertising The media in modern society led to the rapid development of ‘information explosion,’ and ubiquitous, urban residents exposed to every day from ten years ago, more than a dozen ads to contact tens of thousands of times every day advertising, advertising is also the memory of degree proportional drop in a huge amount of interference generated by your ad to become a ‘blast from the past’. Second, advertising illegal operations, advertising false information leading to the credibility of advertising to minimize China’s advertising industry in development, industry and regulatory control system is not sound, resulting in ‘Mongolia sent’ as represented by a large number of market operators, in the OTC, health care products, medical equipment, electronic equipment and so vigorously engaging in illegal, false nature of billboards. Consumers are also slowly deception to obtain ‘grow’ trust in advertising messages to a minimum. Third, media costs increasing every year, most advertising can not achieve the promotional efforts Advertising delivery requires a certain intensity,