Advertisers in the eyes of new media.docVIP

 PAGE \* MERGEFORMAT 9 Advertisers in the eyes of new media Weekdays can often hear some new media salesman asked a question: ‘I ad so accurate, also put tens of thousands of pieces a month, for you, it is simply drop in the ocean, why not vote? ‘They may not have thought, if only because the target precision and low prices, it was decided to run, then the logic of this advertising would be too ridiculous. No matter how new media, crying themselves hoarse ‘dedication to customer service’, the new position of media and advertisers will always be opposed, because both sides are calculating to maximize their own interests. In the eyes of advertisers, the choice of the media is too much light there is a China Central Television 16 channels, plus several hundred provinces, municipalities and television stations, each TV channel, there are some even more than a dozen , just running TV ads so that advertisers have been powerless, not to mention there are so many newspapers, magazines, radio, outdoor, light box, and the continuous emergence of new media. How to distinguish and choose the most effective media Advertisers always wonder, in light of their current status of the brand, the most need to address what kind of problems? In order to solve these problems, it should be delivered to the target groups, what kind of information? This information, what kind of media should choose the most appropriate performance? What the media can use a lower relative cost, faster and better impact on the target population? Advertisers do not care you are a new media or traditional media, but will not be because you are willing to put in new media and advertising, only the eyes of the Lord’s words: Effective! But the herd phenomenon of new media salesman who is too immature, new media has just been born, far from the traditional media for decades, even centuries, services, customers and track customer experience. Analysis of the new media do not understand the real needs of cust