Advertising claims- time more effective than money.docVIP

 PAGE \* MERGEFORMAT 5 Advertising claims: time more effective than money To some people, time is money. Of even more people, or no idle rich, or have idle money. So, advertising content is a better product experience advocating good time, or promote the products the value of money is good? In today’s economic adjustment period, a number of advertisers that the wallet to live Wujin of consumer information value for money products more effective, Stanford University School of Business, a recent study argued that ad about the happy experience of time than a simple product selling power quality and cheap products are more persuaded. ‘Product experience will help enhance the feelings between the people and products, advertising about the product experience of time will make a good impression to consumers of products produced, thereby boosting sales. ‘Stanford University School of Business marketing professor Jennifer Aaker think. She and her collaborators, doctoral student at the time Cassie Mogilner analysis of the ‘money’, ‘New Yorker’, ‘Metropolis’, ‘Rolling Stone’ magazine, and found 300 advertisements, 48% of the advertisement referring to product experience time, Clearly, the market advertisers intuition told them that selling a unique product experience is very important, but this idea of marketing communication really help to change consumer purchasing decisions and enhance consumer satisfaction research in this area rare. Aaker experimental study confirmed this point. Mogilner explained its reasons for them. Than with the money, the relationship between the people and time relations more intimate. Time to return to, is a species of more scarce resources, how to live than how to spend money on people who mean more; previous studies have shown that people talk about product prices and more self-sufficient sense of ownership and less willing to help others, character also be more inward-looking, but the reference product experience time, and shared element