Advertising prescription drugs curve vanish.docVIP

 PAGE \* MERGEFORMAT 5 Advertising prescription drugs curve vanish Doomsday is around the corner - for a large number of domestic pharmaceutical enterprises, with effect from April 1, by virtue of prescription drugs in the mass media, advertising Kanbo ‘a stroke of fresh’ aspect of the good life the world over. Director of marketing their faces, filled with loss and confusion. State Food and Drug Administration and the State Industry and Commerce jointly issued a circular saying that all prescription drugs starting December 1 this year, are not allowed to advertise in the mass media; if strict accordance with the December 1, 2001 the formal implementation of the new ‘Drug Management Law’ , prescription drug advertising since January this year, would have removed all of the mass media. Based on such a policy background, Beijing, Anhui and other places of the Drug Administration departments to ‘Doomsday’ in advance to the April 1, Fool’s Day is not associated with such a day. Two pharmaceutical companies complain Government departments for this purpose can be described under the resolute determination. Alleged that the joint notice referred to in the mass media, including not only television, radio, newspapers and networks, but also for the general public of all the self-printed ads, flyers, or even notice their stores, there are no violations, a ruling by the Food and Drug Administration and the Commerce and Industry Bureau . 6700 domestic pharmaceutical companies in sales of prescription drugs in 2001 roughly 960 billion advertising prescription drugs to block the shock caused in the industry to make clear. However, the pharmaceutical companies do not have nothing to say in the selection of non-prescription drugs too slowly is one of the complaints. Person in charge of a well-known pharmaceutical companies, told reporters that China currently has more than 60,000 kinds of drugs and the current batch of non-prescription medicines issued (OTC drugs) has 2000 ki