Advancing business super - Deliberative Toshiyuki.docVIP

 PAGE \* MERGEFORMAT 8 Advancing business super - Deliberative Toshiyuki Enterprises, especially fast moving consumer goods companies into the supermarket seems to have become the only choice. But I think that can not be rash. This is based on the following understanding: First, the current advance two key issues supermarket (1) supermarket Diantaiqike At present, the supermarkets, the threshold high, the rules more complicated procedures into the store fees, exhibition fees to become unbearable, payment settlement and other issues not timely widespread, I think that if the supermarket operators do not change this kinds of lofty sense of inequality in business, will be severely constrained HyperTerminal retail development in China. This issue requires a unified understanding of many enterprises, the majority of manufacturers and distributors should unite and establish a fair and reasonable industry standards. Current is eager to organize thematic discussion of the problem (such as the current operation of supermarkets and reasonable rules do), in order to promote the healthy development of super-retail industry. This problem is not solved, how to enter the supermarket? Into the supermarket to do? Beaten in a passive position strategically, tactically and then summed it up in a full life is nothing but a small number of passive technique. (B) the risk of entering into the supermarket Supermarket risk can be divided into two types: The first goal is to forget the purpose. The purpose of business is to profit, into the super-terminal is to enhance the sales and brand. However, many companies later ‘only to touch the stone, but he’ made a ‘path-dependent’ error, in the supermarket to meet various forms of injustice treaty, to pay the costs of expensive, the money a month statement does not return, sent to Stock keeper supermarkets, shopping guide the girl’s wages barely paid, but the approach work, the management fees they can not afford, and Standees display tar