After repositioning the internal brand management.docVIP

 PAGE \* MERGEFORMAT 10 After repositioning the internal brand management New Year’s Eve morning, the group headquarters crowded hall, all the group executives, branch offices with the various departments in charge of senior leaders gathered together to witness the Group President and Group General Manager, unveiled the group’s new LOGO glorious moment. Over the past three months, the Group’s new brand of CI with a well-known consulting firm to design the completion of the repeated run-in, all the CI vision applications, ideas and codes of conduct have been a text-based consulting firm, which they require high The so-called ‘brand integration’ service charge results. They standardize the text of the thick Yida led to the company make money after the exit from the complacent, and then leave a pile of the implementation of CI to be refined concepts and specifications writing. Difference between internal and external brand management Most of the consulting firm used to do ‘walk away dispensers’, they always deliberately emphasize their professionalism, creativity and planning skills, to serve as the basis for high service fees, they will sell the company one by one PPT, ideas, planning and design of the case screen, then crown them with ‘Brand Integration’’’’brand positioning, brand strategy and planning’ the name of the first ‘whitewash’ dressed and sold to businesses. They pay more attention to their customers, managers repeatedly and patiently and urge enterprises to pay, rather than the organizational structure of the program in conjunction with enterprise business processes with detailed tracking of each customer’s implementation details. Strength of the brand consulting firm with reshaping the enterprise more likely to have complications. Face the cost of higher service fees from the consulting firm hand to the CI to purchase the text, they do not know how a step by step to truly put into execution, so that the new brand concept of the enterprise within