After the product serial channel selection.docVIP

 PAGE \* MERGEFORMAT 16 After the product serial channel selection A production of daily chemical products business, rely on one or two products will be big business, with a group and enterprise together with the development of dealer loyalty to their companies have a high degree. Technical background of CEOs attached great importance to product development, in the process of enterprises are big, enterprise product line getting longer and longer, more extensive product portfolio. Originally thought that the development of enterprises will be better, earn more profits, but the reality is the contrary, the original product that you can make money simply no profit, the real money for the enterprise or before those products. CEOs have been wondering, each developing a product, has a detailed market research, conducted over the strict demand segments, products, or both meet the needs of packaging have a significant difference. Prices are also very reasonable, and that he never expected to gain huge profits in a single product, it is not his operating principles. Is a distributor not you? Nor is it, that almost always with him, Dajiang Shan’s brother, loyalty does not have any problems! Brand not far behind, or else he would not have done one or two products a year are now selling Jige Yi. There is: also done promotional and advertising are also shot. Reason lies in the wrong? Rigid channels of product policy When the fortune of the enterprise, the products, single product to a distributor in accordance with zoning by dealers in their area and doing promotion and marketing. When the enterprise of new products emerging, these distributors of natural products has become a new distributor. At the same time, business-to these dealers strict regional exclusive distribution system in order to ensure their interests in their market area. Absolutely not allowed between dealers and other violations of FALSIFYING generation, so many years, these dealers are also laid down