Agricultural Marketing in Chinas development.docVIP

 PAGE \* MERGEFORMAT 25 Agricultural Marketing in China’s development Since the founding of New China, China’s state monopoly for purchase and circulation of agricultural products has experienced the evolution of market-oriented reforms, and the historical evolution of the circulation of agricultural products linked to China’s agricultural product marketing, has also experienced a never marketing to modern marketing theory to the initial application development process. Can be broadly divided into three stages: 1. Basically no marketing period (early days - 70 years late) Marketing of agricultural products is carried out in the market, no market, no exchange, there will be no marketing. Before the reform of 20 years, due to severe shortage of agricultural products, the state directly to the implementation of unified purchase and marketing of agricultural products, there is no market. Although during this period had an open agricultural country markets, but the species into the fair trade market transactions is limited, the numbers are small, and all will soon be removed. Meanwhile, the country markets of agricultural products involved in the transaction the seller and the buyer are under strictly limited space in the market is basically to sell the property, and so on. All of these obviously can not affect the fundamental nature of unified purchase and marketing of agricultural products. Coupled with the theory of marketing in this period has not yet introduced in China, both agricultural producers or sellers, but also do not have ‘marketing’ concept. Should be noted that, in general, in the case of a serious shortage of agricultural products, producers dominated by the profit-maximizing motives will be by expanding the scale of production, increasing labor and other means of increasing agricultural production volume, to get more profits. But our country during this period, whether the producer or the marketing of agricultural products, their production and