Agricultural product chain operation time is not ripe.docVIP

 PAGE \* MERGEFORMAT 11 Agricultural product chain operation time is not ripe After decades of agricultural trade between the factory plant, commercial business, between the fierce competition among manufacturers, and formed a self-employed households as the main distribution network, and gradually stabilized. Agricultural production enterprises had to rely on this free enterprise in the production of sales outside the network, at the same time felt strongly that relying solely on the distribution channels, risks that exist, are seeking to establish a new marketing model, other industries extremely fast development of chain operation, in which case the business model into the agricultural industry. Franchising agricultural enterprises springing up overnight from south to north, from east to west, smoke a lot at home. This phenomenon is fully consistent with China’s economic development law and the mentality will be profitable herd phenomenon. However, the market is cruel, no matter what attitude you are out, ideas, make money and keep prices Ye Hao Ye Hao, against the laws of the market will be eliminated, the market does not believe the slogan. All marketing activities are carried out in a certain environment, no matter what you are marketing mode. This requires that you have on your internal and external environment in which there is full understanding and knowledge of the internal environment to adapt to optimize the transformation of the external environment, but also the only way companies can there be leaps and bounds. Agricultural products marketing is no exception, agricultural market, common market, they both have their own development is unique. First, agricultural product and market characteristics of Agricultural products and agricultural production-related products. It consists of seeds, fertilizers, pesticides, plastic sheeting, farm machinery and so on. 1, agricultural product features Agricultural products include a broad range of seed, f