After-sales service the key is customer satisfaction.docVIP

 PAGE \* MERGEFORMAT 12 After-sales service the key is customer satisfaction In a market economy, any kind of product, the success of any business, all have their own keys to success. As a home appliance business, if it is to bigger, stronger, the product after-sales service can be described as an extremely important factor. After-sales service is a product of intense market competition and brand based on the strong opponents of the forest base. According to statistics, China’s home appliance market, the size of the maintenance of up to 100 billion yuan. Its profits are much higher than the manufacture and sale of household appliances. Perfect service system, household electrical appliance enterprises can improve the core competitiveness of the entire enterprise is also a new appliance corporate profits growth. In my opinion, to do service work, the key and fundamental purpose is to meet the needs of customers, so customer satisfaction. Held January 10 this year, the ‘Chinese household electrical appliance industry, customer service and in 2005 the theme will be released’, clearly put forward the theme of this year’s home appliance services - ‘service tangible’. In their essence, their purpose was nothing more than the supreme purpose of service: Let customer satisfaction. The increasing trend in the household appliance sales profits thin today, as the household appliance manufacturing business, one side is constantly rising prices of raw materials, on the other side is the product of the price war intensified. The service is undoubtedly a huge profit margin a tempting cakes. With the rising consumer demand for services, customer services, quality and content for the even higher demand. Good or bad quality of service, a direct impact on corporate brand image and marketing. In real life, customer satisfaction is usually divided into three kinds: The first is the demand not being met, the customer find the service unsatisfactory. Jier is dissatisfied complaine