Afterwards she fills the nest is a danger.docVIP

 PAGE \* MERGEFORMAT 10 Afterwards she fills the nest is a danger Milk door incident caused the whole industry chain a strong impact, while in the industry chain, dealers a bit helpless and helplessness. They also were before the incident because the manufacturers can not guarantee that they supply the troubled Mid-Autumn Festival. After the incident, had just sent out to wait for the Mid-Autumn brisk sales of the product, but also about all the back to the dealer’s warehouse, and even the hands of consumers of products to be returned to his own library; normal marketing efforts have been disrupted, and chain of an emergency fund dealer! In this sudden geological disasters, into which the dealer is difficult to get out, dairy franchised dealers suffered heavy losses, non-franchised dealers is difficult to escape Even worse, the product unmarketable, the manufacturers of arrears, the Dow Customer and consumers dun door, so that they fall into complete paralysis, ruined the edge. Non-franchised dealers dairy facing the following issues: 1, capital strand breaks. Oh recalled dairy tying up a larger fund (or even to the downstream customers play a lot of credit notes), they have no ability to fight back to other manufacturers shall purchase; 2, the channel reduces credibility. The downstream network of dealers is also Ta psychology: the home is no longer able to overcome this crisis, for the sale of other products operating commitments (such as Returns, monthly, quarterly sales rebate, etc.) is also able to deliver? Concerns under the casting and forging not only reduce operating inside other products such customer inventory, and even the sales policy and therefore lost the appeal; 3, dealers struggling to cope with product recalls, the Consumer Customer Complaint, etc., for other product sales powers to do so. This commercial disaster will soon be over, but the channel How do you look, but also by a period of bitter food enterprises. Milk enterprises suff