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After-sale follow-up strategy
In the marketing, the salesmen often face two kinds of result: a deal with the customer, or transaction failure. Blind to the salesman and the turnover of course welcome, transaction loss need not be discouraged. Post-closing still much work to be a salesman to do; transaction loss, it does not mean that from this transaction will never want, as long as properly handled, can still create a contract opportunity. Therefore, salesman whether or deal with customers, will have to be ‘follow up’.
Follow-up, that means closing phase (whether traded or not), a salesman of an attitude held by customers and further services provided. The role of follow-up in the following three aspects:
1. Hope that customers were traded Ershi needs (or problems) to get real satisfaction (or settlement), lay the foundation for future repurchase.
2. Hope that customers can contract after the failure of a salesman, and corporations to stay in a beautiful deep impression on the success of future marketing opportunities.
3. After the failure of the deal hoped that a salesman can think of pain in patients scheduled to review the error, for future improvement of marketing, improve the chances of success for reference.
A turnover time of follow-up strategy
‘Follow-up’ is the ‘deal’ indispensable to the continuous behavior, which must be matched properly in order to make sales to meet customer objectives. Deal only customers and salesmen for marketing of the recommendations reached by 1:00 desirable, the real deal, was to make customers satisfied, a salesman to do a wide range of follow-up services.
1. Expressed his thanks. In the deal, the salesman to take advantage of the appropriate timing and methods, thanks to their customers. The best time to thank after the delivery of two to three days; thank the method can be used letters, phone or in person to-door express my gratitude to their customers.
2. Inspection of delivery. If the s
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