Air conditioning industry in 2007 opened the investigation report.docVIP

 PAGE \* MERGEFORMAT 16 Air conditioning industry in 2007 opened the investigation report Air-conditioning industry in accordance with rules of the game in September each year to the next year in March for an annual off-season freeze the market, April to August for an annual season frozen market. Air-conditioning the early development of the industry, due to the special nature of the industry, its sales of seasonal differences are very obvious in the industry tend to use ‘light a light a-wang-wang 4’’5’ and so on to describe. To the medium-term development of the industry, due to air conditioning manufacturers focus on guidance, this trend has been effectively improved, air-conditioning industry, differences in seasonal sales shrinking in 2004, the year 2005 or even short sales season and even beyond the ‘pale one-wang 2 ‘level. But the air conditioner market in 2006 the difference between short-wang in 2005 the market did not follow the trend of seasonal differences in sales of larger, full-year sales season is the off-season market, three times more. In analyzing the reasons for, the industry mostly be attributed to the sluggish performance of Yao City in 2005, when the industry a huge inventory and factories put into the off-season market with fewer resources, National Day, Chinese New Year and so has obviously very little time promotions, etc. . 2007 people in the industry complex mentality has opened the curtain more than two months. Industry insiders believe that air conditioner market in 2006 after the end of the overall inventory has been effectively controlled, it should be for the new year to lay a good foundation in market operations. At the same time, major brands are all in this year’s focus on the occasion of opening of the flagship product launched, while Haier, Midea, Gree, Aux and other brands advertising resources are also put into a larger market for the off-season to start. Many factors have the impression that the air conditioning industr