Air conditioning industry business model for water purification Inspiration.docVIP

 PAGE \* MERGEFORMAT 11 Air conditioning industry business model for water purification Inspiration 2013 air-conditioning industry is still very hot, size of the industry in 2013 is expected to remain at about 300 billion in the first half sales of 43.69 million units, up 5.8%, sales reached 152.6 billion yuan, an increase of 8.1% and then look at a few core business Gree 2010, 2011, 2012, year on year revenue growth was 42.62%, 37.35%, 19.87%. growth rate of 9.33 percent during the first half of this year, a record low growth, while current Gree selling expenses increased 39.43 %, cost of sales growth rate was nearly four times the rate of revenue growth, reflecting the growth in the first half of Gree, mainly rely on proactive marketing tool in promoting and endogenous growth system itself has not been fully established. growth in the United States Based on its ‘upgrade’ strategic adjustment achieved a growth rate higher than the other three, this growth rate is expected in two years to maintain a good level. comprehensive look at the Gree, Midea, Haier, Hisense Kelon’s overall growth rate over the past few years compared to the apparent slowing down and even Chigo air-conditioning and even appeared in the domestic market declined, these data indicate that air conditioning companies in the domestic market development is facing new bottleneck, air-conditioning industry growth rate and overall size has touch encounter industry growth ‘ceiling.’ expected future growth of the industry air conditioning, it is difficult to rely on the external environment to promote robust growth, only to return to shuffle between enterprises and elimination by the shift in the means to achieve, but also will mean that the industry will be more intense competition and complexity. Look, marketing and sales of air conditioning sales companies, agents, distributors, customers operating conditions from the part of the market learned of air conditioning sales company executives began