Air of well-known Well-known Trademark.docVIP

 PAGE \* MERGEFORMAT 5 Air of well-known Well-known Trademark Nowadays, some enterprises favorite and most commonly used advertising phrase may be a number of ‘China Famous Brand’, and also that there is much unwilling to give up the potential, the oldest child in a layout on the printed ‘**, China well-known trademark’ words good few seconds-long TV ad is only a loud and clear male voice shouting :’***, incomparable well-known trademarks in China, *** Group! ‘I really do not understand, those companies spend huge advertising study is intended to deliver to consumers what information, if only to tell consumers: it is very well known, to buy its products bar! That need not, because in a market economy, it is not well known out of the consumer to understand the mind, Needless to multi-lingual. If it is to attract the attention of consumers, rally known, that something that is not self-deception, because if consumers had no impression of it, but it screamed their own in China, well-known, it is not allowing consumers access to it from the beginning have a disgusting memory? From the perspective of a deeper problem, those companies have committed at least two mistakes. First, the trademark awareness of error. A complete trademark should be the brand name (including the Chinese name and English name), signs, symbols and other elements of a combination. In fact, those rated as well-known trademarks in China, most well-known is its brand name, or even just a Chinese brand name; while its trademark signs, symbols and other visual elements can not be almost no knowledge, an exercise in empty well-known. Second, the marketing strategy wrong. Many companies mistakenly believe that mark is a brand, have a well-known trademarks is equivalent to have a strong brand. This is very wrong, resulting in many companies appear to be established to operate the brand as the core of the brand marketing strategy, it is actually carried out ‘trademark marketing’, into creating a stron