Air kit of the sleeve in the end what the drug was sold-.docVIP

 PAGE \* MERGEFORMAT 6 Air kit of the sleeve in the end what the drug was sold? In the investment industry, it was the cause of investment is called the empty kit. Meaning of this statement is in investment in this industry, investment products, brand planning is very important, and only a brand value of products the market value of the product can be achieved through the evolution of the market value to complete the consumption value, so as to achieve effective marketing purposes. In the present pharmaceutical market, each type of medication is filled with homogeneous products, this time, grasp the mentality of consumers, a good grasp of some of the laws of the market is particularly important. To this end, we propose the so-called empty kit’s ‘gourd theory’. Empty kit’s ‘gourd theory’ that: in the whole consumer market, especially in the pharmaceutical market in the gourd in each category of drugs, are filled with homogeneous products. On the effectiveness of these products are relatively similar, or even with a trade name, filled with medicine as a whole gourd, which is a ‘gourd’ where drugs had filled era. Only in the empty sleeve kit fitted with a real ‘selling points’ of medicine, which can be achieved sales. Medical use of drugs in each class got up its sleeve, in the 8 years ago, the gourd may be empty. 8 years ago, to go to medical spending sleeve is very easy to charge, because the concept of consumer spending, consumption of this type of medication is an empty concept, and if this time the gourd Zhong Zhuang medicine, it would be cut into the market The best opportunities; such as health care at that time by the rise of ‘drugs’, 3, Hearts K, etc. are all due at the time of consumption concept and this type of market segments is blank. They did preconceptions. 5 years ago, each type of market in a neighborhood is a half-filled gourd, this time to a consumer gourd Zhong Zhuang medicine, eight years ago, although not as easy to install, but there i