Air to water heater brand marketing strategy Analysis.docVIP

 PAGE \* MERGEFORMAT 6 Air to water heater brand marketing strategy Analysis Air to water heaters, 2002 National sales of 10 million, in 2008 exceeded 1.8 billion yuan, in 2009 exceeded 30 billion yuan, in 2010 the total national sales is exceeded 40 billion yuan, now has reached 5 billion, according to some experts and advisory bodies predicted that the next five years, air to water heater market will exceed 10 billion mark. The entire water heater market has formed a gas water heaters, electric water heaters, solar water heaters, air heaters, ‘four-legged race for’ trend. Available on the market more than 500 companies compete for air to water heater. This 500 angle enterprises can be divided into four types: one is Midea, Gree, Haier, Chi Higher air conditioning predators, using its original brand, manufacturing and market advantages into the air to the industry; One is AO Smith, Ariston, Autran giants such as the original water heater; Another type is Niuen Tai, with the benefit, TSC, Jinjiang, long-Ling, Austria to Kay, as the representative of the professional enterprise; there are a small kitchen appliances business. As a professional brand of one, both to participate in competitive categories by attacking heaters air heaters can expand common market, but also to deal with, such as Midea, Gree, Haier, AO Smith, Ariston and other air conditioning, water heaters giant , and the same is a professional competition between brands (ie different brands within the category of competition). Now for air to water heater market is growing, not with the leading brand appears, any business has the opportunity to enter. But with the market competition, the market will eventually air to water heaters such as color televisions, air conditioners, refrigerators, washing machines and other large appliances market, the brand concentration is increasing, it is the law that is currently in the market competing for more than 500 enterprises, and later entrants, most o