Air transport enterprise marketing strategy.docVIP

 PAGE \* MERGEFORMAT 18 Air transport enterprise marketing strategy First, the Chinese air transport market situation and its causes 1. L There are down. Since China’s reform and opening-up in economic growth and social progress, driven by the air transport industry has achieved significant development in the whole industry in 1999 to complete the total transport turnover, passenger traffic, cargo and mail traffic three indicators, compared with 1978 ratio, respectively, 34,25 and 25.5-fold increase in annual growth rates were 18.5%, 16.8% and 16.9%, over the same period the total transportation turnover growth rate of GDP growth rate of about 2 times the total turnover of scheduled air transport ICAO Contracting States in the ranking in 1978 the first 37 up to No. 10, volume of passenger transportation also moved up from No. 37 to No. 6. This trend continued until the “85” and enter “95” the growth rate dropped significantly. If the sub-time period to observe, from 1979 to 1990 the total air transport turnover rate of about 19.4%, “85” period was 25.4%, “95” is 10.1%. 2. There are l down. Although in recent years, air transport growth is still slow, but in the first decade of the 21st century will remain at the appropriate stage of rapid development, it is because: (1) macro-level aviation needs great potential. First, according to experts predict that the 21st century, the first four years the domestic economy will continue to about 7% of the rapid pace of growth, production expansion and increase in economic activity, especially with the support of the state’s western region of the large-scale development greatly increased the eastern, southern and western economic ties will inevitably give rise to greater demand for air transport services. Second, cities and people’s income continues to model the transition from subsistence to moderate prosperity, personal disposable income increases, the proportion of consumption for transportation i