American Journal of distribution and retail operations of the organization.docVIP

 PAGE \* MERGEFORMAT 5 American Journal of distribution and retail operations of the organization In 2000, ABC magazine circulation statistics, the total income reached 9.97 billion U.S. dollars, of which subscription revenue for 6.92 billion U.S. dollars, retail sales reached 3.06 billion U.S. dollars. TV Guide (TV Guide), People Weekly (People Weekly) and Reader’s Digest (Reader’s Digest) and so the issue of sales of the top publishers spear. In recent years, the U.S. journal advertising revenue increased year by year. According to the U.S. Information Agency Publication (PIB) statistics, 1998,1999 and 2000, the U.S. Journal’s advertising revenue, respectively 138,155 and 176 billion dollars. Table 1: U.S. ABC statistics unit of the major journals in circulation: 10000 copies Year subscriptions total circulation volume of retail sales 1996 29953659836552 1997 30124661336738 1998 30335637236707 1999 31007620437212 2000 31868602437892 Source Averages calculated by the MPA from ABC statements eachyear American Journal of the organizational structure of the retail distribution American Journal of retail distribution is carried out through the grading agency. Involved in various types of business entities in the retail journals are: publishers, printers, national distributors, regional wholesalers, and retailers. The U.S. market, active in more than 800 journal publishers has issued a total of more than 3500 kinds of magazines. The magazine is mainly responsible for editing and publishing journals. At the same time, many of Publication Press also bear their own publications subscriptions. The retail process in journals, publishing houses to help promote the marketing and distribution at all levels of agents working to provide them with information on journals in order to organize a variety of targeted promotional promotional activities. In the U.S. market, in addition to a handful of regional distribution and urban retail and self-published journa