Allow the operator to smoothly switch to chain together - how small businesses out of the plight of Marketing.docVIP

 PAGE \* MERGEFORMAT 21 Allow the operator to smoothly switch to chain together - how small businesses out of the plight of Marketing Preface Small businesses operating in the process, due to financial strength, quality of staff are subject to greater limitations, they are often in key areas prone to ‘off-chain’ phenomenon, so a lot of promotion work can not be running smoothly. Marketing Consulting Co., Ltd. Shanghai to exchange contact with many such small businesses found that their general solution is simply in a ‘swap chain’ link in thinking very hard, but no comprehensive analysis of the functioning of the entire business chain, for the causal relationship between the various links of the lack of analysis is often the problem has just been suppressed, another problem will take out, or only allow enterprises to drag the issue has always been a difficult operation. In this article, to exchange marketing consulting company, a small-scale enterprises through the chain of transformation of business cases, panoramic picture of how to solve the problem of the enterprise business process, hoping to give small businesses at large to bring some inspiration. 1, business description of the operation of the chain 1, a simple chain business structure (operating chain diagram) 2, operating chain to maintain the conditions for smooth functioning (1) invest in links: the enterprise to maintain an adequate liquidity (2) purchase of raw materials areas: access to the lowest possible supply price (3) The manufactured products links: in line with quality standards under the conditions put in the minimum cost of (4) Sales Product link: in the absence of brand, products under the conditions of homogenization, in order to sell at lower prices (5) Recovery of funds links: to make the value-added products into cash flow quickly 3, affect the operation of the business chain, a key factor in (1) invest in links: the overall amount of money is small; fixed many little