Alert- Strategic mistakes.docVIP

 PAGE \* MERGEFORMAT 3 Alert: Strategic mistakes 1, building name and made real problem In recent years, a number of enterprises has been able to rely on built-person rapid victory, China’s large population of consumers blind obedience of its creation of excellent conditions. But not all industries can be made by name of winning. In recent years, making the name by winning products have three major characteristics: One is the effectiveness of the non-test; the second is the lag effect; its three consumer of luxury. Some enterprises use the above conditions, by the name of riches by making, in turn induce more companies to join the ranks of the name made, resulting in the name of China’s enterprises have made over the phenomenon. To prevent the build name companies fall into the trap, but not completely refrain from making one. Manipulation of the name and making false relations, should take the following criteria: First, it is necessary to build solid, but also made name; second, made prior to making real name; the three, building real emphasis on making the name; its four , building name can not be impatient for success. Product awareness through the rapid expansion of advertising, but visibility, credibility and reputation based on three highly unified brand, it does not rely on advertising can be made within a few days out, but by the quality of products and brands each cycle of achieved. In this cycle, the product quality is the key. The quality of the product often is a gradual improvement, and gradually perfect the process. Therefore, the world-famous brands are not made up overnight, but accompanied by continuous improvement and quality products, continuous improvement, through a long process of formation. According to the survey, 100 world-class brand-name enterprises, of which 36% of the corporate history of 100 years or more, 28% of the corporate history between 80 to 100 years, 25% of corporate history between 50 to 80 years of history in the 50