Air conditioning in your rice cooker is too short-lived high-end small appliances-.docVIP

 PAGE \* MERGEFORMAT 5 Air conditioning in your rice cooker is too short-lived high-end small appliances? Sell ??more expensive small appliances, in the end is the trend of development of product technology upgrades, or business for the pursuit of high profits unilateral initiatives? Small appliances major appliances have been able to successfully carry off the high end of the transformation task? Recently, high-end small appliances market has always been concerned about the Japanese media: ‘China’s home appliance market in an interesting phenomenon occurred, the introduction of the rice cooker by the United States, the price the price from 1,000 yuan to 4,000 yuan, much higher than ordinary rice cooker 200 -300 yuan price, selling more than air-conditioning, LCD TV and other large appliances more expensive in the market is still very popular. ‘ Some market participants suggested that what is the reason for high rice cooker so popular? Which in the end the phenomenon of individual products of individual enterprises, or a reflection of China’s small household electrical appliance enterprises are seeking from the initial popularizing low-cost competitive strategy, upgrade to the product phase transformation of high-end? for small household electrical appliance enterprises transformation of this high-end product strategy, the ability to obtain from the market and customer acceptance and support? this, lt;lt;China Enterprise Newsgt;gt; Reporters started some the investigation. Higher prices! This year the National Day Golden Week, lt;lt;China Enterprise News, ‘correspondent from multiple companies and home appliance stores to get the message displays: small appliances like large appliances, like a fire sale. For winter heating, humidifiers, and for wedding user rice cookers, electric pressure cooker, water dispenser and other products have achieved good results. Especially Soymilk and rice cookers 1,000 yuan, 2,000 yuan in the microwave, air purifier 3,0