Alert- new products beauty salons five major errors Merchants.docVIP

 PAGE \* MERGEFORMAT 8 Alert: new products beauty salons five major errors Merchants Reasons for the success may be very simple, but may be various reasons for the defeat. Why do some business investment has been particularly successful, and your products have always been unsatisfactory? As the beauty business operators, do you know the following misunderstanding it? 1, Advertising Mistakes Merchants advertising is commonly used in cosmetics company marketing weapons, is also a listing of new products, one of the essential magic. Opening the beauty industry first issue of ‘Journal of Medical Aesthetics Beauty’, we have found that most companies can only bring investment advertisements were ‘sigh’! Misunderstanding 1: Tandaqiuquan blindly piling up information, but does not care about the needs of dealers. Need to know your dealer not have the patience of a fullreport from scratch to see tail, also quickly learned that you can not right now part of the trade promotion activities. First time, did not arouse his interest, the next effort more difficult. Misunderstanding 2: wrong object, advertising investment made in product advertising. Stunning layout, pictures, sexy as possible and also his best, talking about the average consumer rather than the dealer is most concerned about and committed a poles apart from the bad news. Misunderstanding 3: bluff, invariably do ‘slogan’. Merchants are biased towards a rational advertising appeal of advertising categories. However, some companies have gone extreme, that the rational demands of advertising is telling a tale, there is no need for creativity. The results, like ‘and *** counterparts, making the new century, rich! ‘This slogan everywhere you see. Mistakes 4: ‘take-ism,’ wrong mere copycat, National Cheng Kung University. If a Chinese telecom brand advertising has been a beauty product advertising investment icon copied from language to copy it, and people feel neither fish nor fowl, far-fetched. 2, the produ