Air conditioner market the new situation- manufacturers follow the business to go.docVIP

 PAGE \* MERGEFORMAT 7 Air conditioner market the new situation: manufacturers follow the business to go Entered in 2004, air-conditioning market, there is a new situation: the voice of manufacturers gradually weakened, the other main characters as the market has begun to highlight the strength of the business. Business ads only said that price cuts I once told a Friday in Beijing newspapers carried a broad advertising statistics, national advertisements of the United States has four, the total amount is six fulladvertisements; Suning’s ad 2, the total amount is three fulladvertisements; and the momentum of large and medium an even stronger is a total of 5, 8 fulladvertisement. The home appliance chain enterprises, without exception, the content of the ads highlight the theme of the ‘low price’ advantage, from the air-conditioning, color TV sets, refrigerators, washing machines, digital communications, small appliances, large and small, dozens of categories have different degrees of special products to consumers, and all the coverage of special products, including Haier, Changhong, Kelon, Midea, Samsung, LG, Nokia and many other well-known brands at home and abroad. Only air-conditioned class, for example, the National US-newspaper ads 666 yuan, 888 yuan, 999 per, 1088-won a number of ultra-low prices continued, every week there are different brands, different horses a few ultra-low-cost air-conditioning, attracted a large number of consumer were concerned about the vision. At present, more than 20 large and medium cities, consumers have become accustomed to the collection every Thursday, Friday to local large home appliance chain enterprises play in the mainstream media on the advertising and buy appliances as an important reference. Beijing, Shanghai, Guangzhou, Nanjing and other cities in home appliance chain business has matured, consumers holding a newspaper on the market to buy air-conditioning has become a beautiful landscape. Especially for the ho