Alert products to promote the Little Three phenomenon.docVIP

 PAGE \* MERGEFORMAT 5 Alert products to promote the Little Three phenomenon Many health care products companies to promote the very successful first product to promote the second product more successful, and often promote the third product is very successful. We call the product promotion of the “Little Three” phenomenon. And The “Little Three”, like in real life are often the “little three”, as not to give enterprises (families positive profits, but will take a lot of resources companies, what is more, companies will collapse! Flexor calculation, on the well-known enterprises, the failure of the “mini three” products abound: In 2003, “his wife medicine,” the third product fat defeated Shanghai Han Lin, followed by “small d” “Mrs. Blood Music” is also fun after a while silent, In 2005, the Giant Group, led by Shi Yuzhu, confident of went to start the third leading products in Wuxi, Gold Blood Sport, and now after 4 years of the pilot, and then the pilot, but also have not seen any large scale country signs, but added “little four” products “Golden Wine” of the bombing on advertising, being mixed in the country a Lianshu, L. 1, L. launched after the launch of L. multi-center bonding states, the results of the state but also to take even the heart into it, Rely on “Se Kang,” Watson started medicine in Anhui, also in the successful promotion of “Snow Yuen Hong”, the introduction of a third product, “Ling Kang Se”, but just listed the shelves soon face the fate of Hong Fu to the successful launch of blood later, I wanted to rob sleep market, launched the “angel race”, and now angel do not, Iraqis haggard. Compared to cosmetic companies, the health care products company’s product line is usually not too long, but shorter. But the brand line of health products, the promotion of the “mini three” products fail, not just the promotion strategy and promotion means fail, more clear understanding of the company, the policy is unknown, is not enough, caused