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When the huge advertising costs and consumers increasingly indifferent response to troubled business, word of mouth marketing will always be the most effective means of ‘good wine are not afraid of dark alley’, and in some people eyes of modern marketing with the modern marketing concept is not consistent The. In fact, this sentence implies an age-old but very useful means of marketing products and services - word of mouth marketing, this is a do not yet achieved remarkable results in high-cost input method.
I believe many people will agree with this point: The best forms of advertising, word of mouth from friends. Siemens home appliances market survey conducted by marketing personnel, when those who buy Siemens home appliances Asked why customers choose Siemens drum washing machines or refrigerators, the majority of respondents have friends or colleagues are used well, plus they have advanced in Germany technology, deep impression, so I decided to select Siemens. In the current high volume of information, fast-paced living environment, most people have almost daily bombardment of commercial indifference: many can be admitted holding the remote control to skip television ads, browse newspapers and magazines not hesitate to turn the One of the billboards, for the giant roadside billboards or lamp may also wish to turn a blind eye. But once they heard a friends recommend a product or a service, not only am very interested in and most of them will be personally a test, because most people believe that family and friends would not recommend to him inferior goods.
Particularly for household electrical appliances, when people do not need to purchase it when little concerned about the appliance type of advertisements that do not care what is now a popular brand of washing machines, and now what kind of refrigerator to buy fashionable. Only in the washing machine or refrigerator when he needs to only pay attention to house
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