Alone category innovation market share is itself a pseudo-proposition.docVIP

 PAGE \* MERGEFORMAT 5 Alone ‘category innovation’ market share is itself a pseudo-proposition From 2004 with the ‘category’ is the beginning of the word, until now a variety of media, the Internet, the forum everyone talking about ‘category placeholder’, ‘category marketing’. Category is like a panacea, as long as there are good sources of income category would be rolling in, the blessing, such as a long stream of the East China Sea. According to the authoritative resolution, in each one a deeper hidden behind the product the consumer mind, that is, categories. Brand to an exclusive category of resources, they can become powerful category on behalf of, access to category consumer choice. Remark sounds very reasonable, but a closer understanding has its drawbacks. World War II in this category, the liquor companies are not to be outdone, have join in the competition, first cache, then year, another hole Tibet; flavor is also constantly pushing the new and old, after the four flavor fragrance incense, sesame fragrance, elegant , three more four-Xiang Xiang and harmonious whole, euphemistically placeholder category became the market leader in the category. In fact, I do not know the ups and downs put together in the end is what the flavor, taste really four one! It should be said, brand, category, products, three are interdependent, mutual support, mutual development and can not be separated from that single, or put the item enlarged. Category placeholder, you can give priority to the consumer for the first time to buy. To repeat the long-term consumption is a combination of factors. Business Innovation refining a new class, in the fierce market competition to highlight themselves to attract consumer attention and attempt to purchase, then through a variety of communication, to expand its market share, but paying particular attention to innovation and category should be well-founded, have to have to go, not just talks without putting their own business there