Analysis of an active market for second and third line of the three major reasons for the brand.docVIP

 PAGE \* MERGEFORMAT 5 Analysis of an active market for second and third line of the three major reasons for the brand Turbulent marketing event marketing industry, land Guangguai different marketing model, changing marketing patterns, all in order to survive, or better survival, or to create more profits and value driven. Second and third line chat today on an active market for the three major reasons for the brand. 1, ‘business nature, be able to make money’ 23 brands active in one of the reasons ‘Businessmen no profit no loss of the sale of early bird’’no one to do’ or ‘mercenary’ and so on are all saying profound image of the concentrated nature of the businessman is to make money, no matter how much the starting point of his great and noble, not many people are willing to go to do business at a loss. Resulting in marketing circles have such a strange phenomenon: Many big-name manufacturers would prefer, the small dealers, and many big-name dealer? Happens also love the second and third line of branded products. The formation of a ‘wolf wolf Road, snakes and snake path’ game mode. Big dealers have their own marketing strength, in order to reap higher profits, generally have little choice to ‘Happy Valley Enclosure’’intensive’ business, buy products, the right to operate, so that my package management. Big-name manufacturers in order to extract a larger market sales, in order to obtain greater market space, in order to better the market hard and tended to choose different distributors in different regions, different markets with different mode of operation, direct management, franchising, distribution, etc. cross-cutting goal is to do our own market depth, be thorough, to make small, the purpose is to maximize sales of their own to return to a maximum fine of technology, channels of the most to strengthen the network optimization. It bluntly, is also eager to expand the scale, increase sales, make a profit. 2, ‘mutually beneficial, cooperative fair’, secon