Analysis of Automobile 4S shop operator and operating Countermeasures.docVIP

 PAGE \* MERGEFORMAT 11 Analysis of Automobile 4S shop operator and operating Countermeasures Experienced in 2003 ‘blow-out’ type of development, the current domestic car market has entered the growing and becoming more everywhere,’s crowded ‘Spring and Autumn’ period, the winner being opened Weiwo exciting Kingdoms. As motor 4S shops, 3S shops and automotive repair sales service-oriented enterprises are facing fierce competition and unprecedented survival challenges: (2003 to 2004, automobile 4S shop business model developed to a peak in the country, today there are 263 in Guangzhou comparable to the size of the car at home 4S store brands.) how the outcome according to the potential competition to find their own space for development? The face of the current competitive environment What measures should be implemented? How to enlarge and strengthen their own 4S shops? In the current form of pre-4S shop operator how to get unique and distinctive features? This series of questions are placed in front of the subject of auto dealers. 4S stores current vehicle operating Analysis 1, automotive vehicle manufacturers 4S shops is entirely the client, the basic right without words 4S shop only followed the lead of auto manufacturers, all business activities for the manufacturers service and ancillary products for the car quickly and effectively from the circulation of the hands of manufacturers to consumers to work for the manufacturer to maintain the credibility and expand the sales of the scale of hard-workingWork . Form in the current market, auto dealers, as there is no power like the electrical distributors and manufacturers equal dialogue, in a weak position absolute. 2, without its own brand image as manufacturers 4S stores, its architectural form and store the image inside and outside all of the CI are strictly in accordance with manufacturers Decoration and layout requirements, dealer’s own brand image is nowhere to embody, the manufacturers will not allo