An expert to do the professional thing - On the art of paint market development.docVIP

 PAGE \* MERGEFORMAT 17 An expert to do the professional thing - On the art of paint market development Paint Retailer of the status quo Some time ago, there is a dealer in Qingdao, Shunde friends to learn, during which called on him. Asked about how business, friends, complained: intense market competition, small and medium retailers, the business pressure is very large, although there is some increase in sales this year, but pay the same number of: people, shops, services, publicity and profits are very thin, and now The next step is considering the role of changing channels. SWOT: a threat Friends also talked about a number of specific pressure, I feel that there is a certain representative, deserves attention retailers. Specifically from three aspects: 1, large-scale building materials supermarkets, mainly B amp;amp; Q, OBI, good US-good, Orient Home, 900 good home, home of the world. B amp;amp; Q acquisition of OBI this year, so that the total number of stores in China more than 60, will soon be in a city and two city filled with more than 100, while the beautiful good, Orient Home is the same plan. These super-market retailers, the impact of building materials is obvious, the two are not the same one-level competitors. 2, home improvement company. Medium and large home improvement company, or for the benefit of, or well-known, often in the following two ways to purchase paint, one designated headquarters, or its own OEM, such as the industry’s peak on the and day-chen cooperation; second, and visibility of higher paint brands, such as Nippon, Dulux as a way to promote their own development. There will be a part of the home improvement company, using second-tier brands and brand-name of the paint, reasons are as follows: interest and cash flow is the primary aspect, but the quality and service levels be reduced accordingly. At the same time pave the way retailers increased risk of capital, profits from product sales significantly reduce a year off no