Analysis of brand and strong brand.docVIP

 PAGE \* MERGEFORMAT 13 Analysis of brand and strong brand The modern system of competition in the market maturity and completeness of the role of market allocation has led to the deep-seated economic relations, the allocative efficiency of information technology increasingly depends on the degree of the market. This is the root cause of the rise of brand strategy. Late 80’s to the brand equity into the core of the revolutionary rise of the brand in the West, the modern enterprise management, has had a profound impact. Gradually from the corporate brand strategy, the many forms of competition to stand out, accounting for the contemporary business management strategy dominant. In the Chinese market with the increasingly fierce market competition, brands are increasingly important to multinational companies to conquer new territories in the Chinese market the most important weapon is the faithful implementation of ‘brand strategy’, China’s business community has recognized that although the the importance of brand, pioneer, and its consumer shopping guide when purchasing goods, but in practice is often overlooked or even do not recognize the importance of some of the problems. China’s business community to implement the brand strategy, brand awareness of bias stems from the biased to the correct implementation of brand strategy, creating a strong brand, the brand must have a correct understanding of the connotation. 1, the brand is not just a symbol, a name Brand has become a tool for enterprises in market competition, but the brand is not just a symbol, a name, it has a richer connotation that it carries more and deeper information. Many operators simply understood because of the brand as a trademark, name, brand strategy is so they registered a trademark, different name only, other work can Province of province. This kind of ‘brand’ is at best a ‘brand’, is not really valuable market ‘brand’. American Marketing Association (AMA) will be the brand is defined