Analysis of strengths and weaknesses of the top ten marketing strategy.docVIP

 PAGE \* MERGEFORMAT 5 Analysis of strengths and weaknesses of the top ten marketing strategy Means a discount promotion The door industry sales, discounts are often used for Potter, dead cargo handling using discount strategies need to choose a good time, or promotional effect less effective. In general, the following discounts on the way the timing can be used: ● anniversary, holidays and other special dates, use discounts to attract customers and promote sales ● When companies introduce new products, to arouse the customer’s needs, increasing sustained sales, discounts can achieve this goal ● When the competitors are taking promotional activities, discounts can serve as a powerful weapon against ● When the product pricing too high, resulting in sluggish sales at ● To speed up cash flow to accelerate the recovery of funds when the intensity ● In order to reverse the situation, when sales dropped across the ● To improve a brand’s products in the same product market share step by step when descending ● To enhance the consumer’s interest in growing the brand when Analysis of advantages and disadvantages: Discounts to encourage consumers to buy more or less the desire, and discounts for large flexible space, by the operator complete control over every aspect of promotional activities. But discounts are not fundamentally solve the problem of sales increase, nor can consumers brand loyalty, for those not yet recognized brand, only to give a higher discount is possible to attract the attention of consumers usually promotional effect is not ideal, held regular discounts to consumers, the brand can easily create a bad impression, that is low-cost low-quality products, but hurt sales. Means of two special promotions Special promotions is the price in the short term by direct methods, the price lower than the normal price to offer the customer, to achieve the purpose of promoting sales due to special promotions to the customer has a special a