Analysis of the relationship between packaging design and brand.docVIP

 PAGE \* MERGEFORMAT 10 Analysis of the relationship between packaging design and brand China has long had defined the meaning of packaging: In order to protect the products in the circulation process, convenient storage and transportation, to promote sales of a few aids, etc. general. Different countries have different definitions of packaging, the United States that: the product packaging is made out of and sale of preparatory acts. United Kingdom that: packaging is the transportation and sale of goods made in art, science and technical preparations. Canada believes that packaging is the product delivered by the supplier, customer or consumer products which can maintain good condition of the tool. However, these pairs of designer is still far from enough. Packaging designers to understand the connotation of the text is far beyond the terms of the Quan Zhu. Designers once they have accepted the design commission, often beyond the ordinary in a state of mind and emotion, with its unique sensitivity to close to the needs of professional packaging products, to listen to tell the product to capture its meeting point with consumers for its the advent of the commodity and the survival of the world’s ready for anything - to shape a confused commodities for the world to accept a new life, and this is the packaging designer in mind. Packing the most primitive function is to wrap up their goods, that play a role in the protection of goods, but also easy to carry. The mission of packaging design with the economic and social development, has undergone major changes, from a single utility function extended to the level of many marketing functions. For merchants, through packaging design, a promotional brand, improving product competitiveness, enhance product characteristics, and establish corporate image identity. From a consumer point of view, but also expect to be in addition to consumer goods outside of a psychological aesthetic enjoyment. Therefore, the packaging d